Tic Tac Toe is a family business based in Cape Town, South Africa.
It was formed in 2011 by Karin Muller, soon after the birth of her daughter Zoe.
Searching for beautiful, yet classically styled clothes for her newborn, she was amazed at how little was available locally. What was available, was very expensive. She decided to make her own…

Having qualified in art, teaching and patisserie, a creative challenge was just what she needed. Her husband, Teli, has over 30 years experience in design and branding, and together they set about creating a brand that could produce simple yet beautiful baby products at an affordable price.

Tic Tac Toe specializes in clothes and shoes, in a simple and timeless style, beautifully made by skilled people with the utmost of care and an eye for every tiny detail.

All the products are made from natural materials, no synthetics here.

The brand is built on constant innovation aimed at offering innovative and unique products at affordable prices.